Monthly Archive for March, 2009

Brand new me

portfolio

I’ve finally put the finishing touches on my portfolio. The custom sleeve and business cards are the latest addition. After taking a couple of sewing classes I was able to put together this nice little denim sleeve with patterned lining and heavy duty metal zipper. I decided that it would be interesting if I used the same patterned fabric on the back of my business cards, they look and feel great. The book itself is an off-the-shelf aluminum screwpost portfolio. I added cherry veneer to the outside and inside and stained it with a teak coloured finish. After many layers of matte varnish, it was done.

New Can on the Block!

Polaroid Transfer

micheline_01

This was my first Polaroid transfer using Fujiflm FP-100C and a Vivitar Instant Slide Printer. The paper used was Arches 88, it works well because it has no sizing to interfere with the transfer from adhering to the surface.

Holga+Polaroid=Holgaroid (or Polga)

I’ve recently purchased a Polaroid back for my Holga medium format camera. I will be posting some images shortly. I’ve also just scored a Vivitar Instant Slide Printer from eBay, it allows me to print slides directly to Polaroid film or more importantly, Polaroid transfers. Again, I’ll be posting some of the transfers that I’ve done.

Monday Morning Calisthenics

Begin anywhere.

John Cage tells us that not knowing where to begin is a common form of paralysis. His advice:begin anywhere.

The goal this week is to generate the album artwork for an randomly generated band.

  1. The first article title on the Wikipedia Random Articles page is the name of your band.
  2. The last four words of the very last quotation on the Random Quotations page is the title of your album.
  3. The third picture in Flickr’s Interesting Photos From The Last 7 Days will be your album cover.
  4. Use your graphics program of choice (Photoshop, GIMP) or cut, past and photocopy to throw them together, and post the result.

HINT: Crop the artwork so that it’s square. It will look more like an LP or CD cover that way.

Coming soon…

Some new work will be coming early next week. In the meantime check out The Real Frequency for some musical inspiration.

2009 Boost Butterfly Ball

butterflyball2009

Artwork for the 2009 Boost Butterfly Ball. A fundraising event to help with child abuse prevention and intervention.

[ Design/Illustration Jamie Mageau ]

Scotiabank Be – Pt1

scotiabankbebuttons


Scotiabank Be – Pt2

scotiabankbecard

Scotiabank Be – Pt3

scotiabankbekit

Scotiabank Be launch kit for students and young adults. The launch was in Trinidad and is now spreading to other Caribbean and Latin American countries.

[ Copy Rana Chatterjee, Casey Collins | Design Jamie Mageau ]

The Visible Blundstone – Pt1

visibleblundstone

The Visible Blundstone – Pt2

visibleblundstonepackage

Boot It Up • A Benefit for Sketch

Over fifty ad agencies, artists and celebrities were each given a pair of Blundstone boots and askedto do something creative with them. The entries were then judged, ranked and auctioned off to raise money for Sketch, a not-for-profit organization that helps street kids reintegrate through the arts.

This is what we did.

And we won Best of Show.

[ Copy Jerry Brens, Joy Panday | Design Jamie Mageau, Jerry Brens, Joy Panday, Joseph Durning, Jenny Vivar ]

Summer in Sturgeon Falls

aidan_nippissing

Summer 2008 in Sturgeon Falls, ON. Aidan skims Lake Nippissing for minnows.

Thank you

disney_thankyou

A “Thank you” project for our contact at Disney, after a pitch we did for the release of BOLT.

[ Copy Rana Chatterjee | Design Jamie Mageau ]

What is it?

mystery_2009

2008 Yield Holiday Card

holidaycard20081

Every Holiday season agencies toil over directions for the years Holiday client card. Should it be a Christmas card? Should we be the politically correct “Happy Holidays” greeting? Should the card just be seasonal? This year we at Yield decided to combine two greetings into one card. By using the same technique employed by old style 3D glasses we could visually overlap two greetings on one holiday card; one holiday greeting for Jews and another for Christians. The carefully matched colour transparencies of the “Festive Viewer” would then obscure one holiday message while highlighting and revealing the other. By looking through the Jewish side of the viewer, Jews could view a Chanukah greeting and by looking throught the Christian side of the viewer, Christians would see only a Christmas greeting. Being able to target two different demographics with the same piece would demonstrate to our clients that the creative people at Yield are very strategic problem solvers.

[ Art Direction Joseph Durning | Design Jamie Mageau, Joseph Durning ]