Yeah so it’s been a while since I’ve updated any work. I worked on this with the team over at Zulu Alpha Kilo.
Archive for the 'work related' Category
Poster created for ING to promote their Business Investment Savings Account. Art Directed by Joseph Durning.
Logo created for Upper Canada College’s black-tie fundraiser for a new hockey arena.
Tonight is the 12th annual Butterfly Ball at the Four Seasons Hotel in Toronto. For more information about the event or details about BOOST and the work that they do, please visit their site.
I’ve finally put the finishing touches on my portfolio. The custom sleeve and business cards are the latest addition. After taking a couple of sewing classes I was able to put together this nice little denim sleeve with patterned lining and heavy duty metal zipper. I decided that it would be interesting if I used the same patterned fabric on the back of my business cards, they look and feel great. The book itself is an off-the-shelf aluminum screwpost portfolio. I added cherry veneer to the outside and inside and stained it with a teak coloured finish. After many layers of matte varnish, it was done.
Artwork for the 2009 Boost Butterfly Ball. A fundraising event to help with child abuse prevention and intervention.
[ Design/Illustration Jamie Mageau ]
The new name and identity for the Greater Toronto Transportation Authority.
[ Design Jamie Mageau ]
Scotiabank Be launch kit for students and young adults. The launch was in Trinidad and is now spreading to other Caribbean and Latin American countries.
[ Copy Rana Chatterjee, Casey Collins | Design Jamie Mageau ]
Boot It Up • A Benefit for Sketch
Over fifty ad agencies, artists and celebrities were each given a pair of Blundstone boots and askedto do something creative with them. The entries were then judged, ranked and auctioned off to raise money for Sketch, a not-for-profit organization that helps street kids reintegrate through the arts.
This is what we did.
And we won Best of Show.
[ Copy Jerry Brens, Joy Panday | Design Jamie Mageau, Jerry Brens, Joy Panday, Joseph Durning, Jenny Vivar ]
A “Thank you” project for our contact at Disney, after a pitch we did for the release of BOLT.
[ Copy Rana Chatterjee | Design Jamie Mageau ]
Every Holiday season agencies toil over directions for the years Holiday client card. Should it be a Christmas card? Should we be the politically correct “Happy Holidays” greeting? Should the card just be seasonal? This year we at Yield decided to combine two greetings into one card. By using the same technique employed by old style 3D glasses we could visually overlap two greetings on one holiday card; one holiday greeting for Jews and another for Christians. The carefully matched colour transparencies of the “Festive Viewer” would then obscure one holiday message while highlighting and revealing the other. By looking through the Jewish side of the viewer, Jews could view a Chanukah greeting and by looking throught the Christian side of the viewer, Christians would see only a Christmas greeting. Being able to target two different demographics with the same piece would demonstrate to our clients that the creative people at Yield are very strategic problem solvers.
[ Art Direction Joseph Durning | Design Jamie Mageau, Joseph Durning ]