Tag Archive for 'card'

Every Holiday season agencies toil over directions for the years Holiday client card. Should it be a Christmas card? Should we be the politically correct “Happy Holidays” greeting? Should the card just be seasonal? This year we at Yield decided to combine two greetings into one card. By using the same technique employed by old style 3D glasses we could visually overlap two greetings on one holiday card; one holiday greeting for Jews and another for Christians. The carefully matched colour transparencies of the “Festive Viewer” would then obscure one holiday message while highlighting and revealing the other. By looking through the Jewish side of the viewer, Jews could view a Chanukah greeting and by looking throught the Christian side of the viewer, Christians would see only a Christmas greeting. Being able to target two different demographics with the same piece would demonstrate to our clients that the creative people at Yield are very strategic problem solvers.

[ Art Direction Joseph Durning | Design Jamie Mageau, Joseph Durning ]