Tag Archive for 'design'

Wooly Sock Axe

October 20, 2010

Here’s a project that I’ve been wanting to do for a while. I’ve seen the Best Made Co. axes and wanted to design my own version.

So I found a ‘raw’ axe produced by Snow & Nealley, I love the heritage Hudson Bay head on it. After stripping off the varnish, sanding out the Snow & Nealley branding, I stained it and then customized the handle with my interpretation of a classic wooly work sock. The grey on the handle doesn’t want to photograph well but it’s a dark grey with a bit of yellow in it, it looks very vintage military.

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Games

June 29, 2010

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Music

June 29, 2010

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Search

June 29, 2010

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Stride Personal Training & Consulting

October 23, 2009

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Poster created for Stride. Photography by Steve Frost.

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Knightsbridge Brand Refresh

October 22, 2009

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Updated logo for Knightsbridge.

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Epic Fail

May 27, 2009

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I developed a new take on Sudoku and thought that this would be the latest craze in the puzzle world, unfortunately it never caught on.

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SEE EM WHY QUAY?

May 11, 2009

what-theHere’s a sneak peek at another project that I have been working on. The final version will be seen in July. Any guesses on what it might be? First correct answer gets a prize pack (buttons, stickers… pieces of fabric).

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2009 Boost Butterfly Ball

March 6, 2009

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Artwork for the 2009 Boost Butterfly Ball. A fundraising event to help with child abuse prevention and intervention.

[ Design/Illustration Jamie Mageau ]

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Scotiabank Be – Pt1

March 6, 2009

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Scotiabank Be – Pt2

March 6, 2009

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Scotiabank Be – Pt3

March 6, 2009

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Scotiabank Be launch kit for students and young adults. The launch was in Trinidad and is now spreading to other Caribbean and Latin American countries.

[ Copy Rana Chatterjee, Casey Collins | Design Jamie Mageau ]

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The Visible Blundstone – Pt1

March 6, 2009

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The Visible Blundstone – Pt2

March 6, 2009

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Boot It Up • A Benefit for Sketch

Over fifty ad agencies, artists and celebrities were each given a pair of Blundstone boots and askedto do something creative with them. The entries were then judged, ranked and auctioned off to raise money for Sketch, a not-for-profit organization that helps street kids reintegrate through the arts.

This is what we did.

And we won Best of Show.

[ Copy Jerry Brens, Joy Panday | Design Jamie Mageau, Jerry Brens, Joy Panday, Joseph Durning, Jenny Vivar ]

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2008 Yield Holiday Card

March 5, 2009

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Every Holiday season agencies toil over directions for the years Holiday client card. Should it be a Christmas card? Should we be the politically correct “Happy Holidays” greeting? Should the card just be seasonal? This year we at Yield decided to combine two greetings into one card. By using the same technique employed by old style 3D glasses we could visually overlap two greetings on one holiday card; one holiday greeting for Jews and another for Christians. The carefully matched colour transparencies of the “Festive Viewer” would then obscure one holiday message while highlighting and revealing the other. By looking through the Jewish side of the viewer, Jews could view a Chanukah greeting and by looking throught the Christian side of the viewer, Christians would see only a Christmas greeting. Being able to target two different demographics with the same piece would demonstrate to our clients that the creative people at Yield are very strategic problem solvers.

[ Art Direction Joseph Durning | Design Jamie Mageau, Joseph Durning ]

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